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Internet Marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails.

Social Media

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

SEO

SEO stands for “search engine optimization.” All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Pay-Per-Click

PPC stands for payperclick, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

What We Do Best

We will work with your team to find the best way to market your business.

Research
Research your products to find key words that will lead potential customers to your business
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Local Search

We will create entries for your local search marketing.  This includes such sites as Yelp, Google Business and more.

Search Engine Optimization
Your website will be optimized for the search engines to help your page make the first-tier.
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Content Strategy
Content is key to successful search engine placement.  Content will be optimized for search.
Linking
Backlinks will be created to get you more exposure in search engine results.
Business Consulting
We can work with your in-house marketing team to develop a strategy that meets yoru needs.

Work with a Team of Talented Marketers

Our team of marketers have proven results.  They are dedicated to help your business grow.  Once the campaign starts, they don’t stop working.  They continue to analyze the data and make adjustments as neccessary to get you the best results possible.

Fun Facts

Email Marketing

  • In the last 6 months email opened by mobile devices increased 80% worldwide.

  • Average yield for email marketing is $44.25 on the dollar.
  • 85% would prefer leaving their email address for an e-book than a tweet.

  • 42% of consumers say familiarity with the senders name influences whether or not they will open a promotional email.

Blogs and Content Marketing

  • Blogs have 63% more influence over purchasing decisions than the newspaper.

  • Companies that blog more than 15 times per month get 5 times the traffic.

  • If a post is longer than 1,500 words it will likely have 68.1% more tweets and 22.6% more Facebook likes.
  • Posts with 10-18 word titles receive more likes.

  • Articles with photographs receive 94% more views.

Video

  • Using video on landing pages increases conversions by 86%.

  • Videos receive 267% more links than other posts.

  • 58% of people will stop watching a video within the first 90 seconds.

  • 20% of visitors read text on your page, 80% will watch a video.

  • A prospective customer is 144% more likely to buy when there’s a product video featured.

Mobile

  • 50% of all searches begin on a mobile device.

  • 88% of mobile searches are for local businesses.

  • 46% of adults prefer to use their mobile devices to search for items before purchasing them over their desktops or laptops.

  • Mobile traffic has a growth rate of 125%, desktop traffic is growing at a rate of 12%.

  • By 2018 6.2 million people will have mobile devices.

Let’s Work Together

If you are interested in seeing how Adirondack Online Services can help your business, drop us a quick email and we will contact you to schedule an appointment

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