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To give customers a better experience, Pier 1 wanted to connect with them using data and insights. To do that, the company created a predictive analytics solution based on Microsoft Azure Machine Learning. Pier 1 uses data insights to predict which products customers will want using predictive modeling, creating more efficient and effective marketing campaigns. Contact Adirondack Online Services to find out more and watch this short video for more on Pier 1’s marketing strategy.

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