Facebook Social Media Campaign
- 15 Social Posts/Month
- 6 Custom Images
- 2 Ad Campaigns
- 0 Blog Posts/Month
- 0 Contest(s)/Year
*This is a recurring monthly charge. You will receive an invoice each month. If you wish to cancel, written notice must be sent 15 days prior to renewal.
**This does not include your AD SPEND per month. This amount is predetermined by how large of a target audience you want and how much you want to spend per ad campaign
When you create paid ads on Facebook, you can optimize your ads to achieve a number of goals including:
- Page likes
- Clicks to website
- Website conversions
- App installs
- And more
Facebook also offers options for managing your ad costs. For example, you can ask Facebook to give you the best conversions at the best prices, or you can set a budget for your campaigns. In addition, you can choose between CPM and CPC models.
With the CPM model, you pay for every 1000 views of your ad. In other words, every time 1000 Facebook users see your ad, you will pay a specific amount, even if they don’t click on your ads. On the other hand, the cost per click (CPC) model allows you to pay only when people click your ads.
Typically, CPC prices are higher, but you will only pay for interested users — people who click your Facebook ads.
CPC for Facebook ads varies, depending on your goals and the audience you want to reach. In 2015, the average CPC for a Facebook ad was $0.27.
When creating ads on Facebook, a lot of businesses want to earn more page likes.
Buffer, a social application company that helps companies manage their social accounts, ran some Facebook tests to determine the cost of Facebook likes. The results? Buffer found that they paid an average of $0.57 for each Facebook like. So if you’re looking to boost your following on Facebook without going over your budget, this is a great option for connecting with more users.
Facebook also allows you to “boost” existing posts to show your posts to more users, based on the targeting options you choose.
The cost for boosted posts depends on your target audience, as well as the number of people you’re trying to reach. And Facebook uses the CPM model to charge for boosted posts. On average, you can expect to pay $6.35 per 1000 views for boosted posts.