Reach your ideal customer in their favorite hangout spots online with highly targeted pay-per-click ads.
Intent-Driven Ads that Understand Your Audience
Supplement your SEO strategy with an intent-driven PPC campaign. Website optimization is organic, so it can take some time before it produces significant results. On the other hand, PPC ads give you hard results fast. And a properly executed ad campaign delivers even with a limited budget.
The effectiveness of paid ads relies heavily on the intent of the user. Their intent will determine the keywords you use, the platforms you choose, and the messaging of your ads. If done well, your ads will reach your ideal customer in the channels they most frequently visit.
Adirondack Online Services offers intent-driven PPC advertising services. We’ll craft a powerful ad campaign that achieves your marketing objectives, maximizing the returns on your ad spend.
Have plenty of site visitors that left without checking out their carts? Bring them back to your website through a smart remarketing strategy. The ads will reach them in channels and websites they frequent, reminding them of your brand and enticing them to visit you again.
Social media networks have their own ad platforms. These offer advanced targeting features, letting you zero in on a very specific group of people. You can determine the demographic, location, and interest of the reach of your ads.
Paid search ads appear above organic results, so they get maximum exposure. The key is to target keywords that drive a high enough traffic but has low competition. This increases your chances of securing the top spot on the SERPs.